Content Marketing is Above All a Commitment You Have Acquired.
One of the new real estate strategies that is helping to attract more and better clients is Real Estate Content Marketing. Offer your customers free and valuable information.
This kind of marketing means to acquire the commitment to inform and educate your customers so that they can make a better purchase decision.
Last week I received a report from NAEA , the Association of Real Estate Agencies of the United Kingdom, where among other “gold nuggets” on the sector trend, they explain how real estate content marketing is benefiting the British real estate sector. It is actually changing it.
These data must be taken into account, because the United Kingdom has been characterized by leading Europe in marketing. The United Kingdom tends to adapt to the European style the marketing trends originated in the United States. Just as the United States is the cradle of real estate marketing, the United Kingdom follows in second place. The trends in marketing, (not only in real estate) , which appear in the United Kingdom are copied in other countries in a matter of 1 to 2 years.
Therefore, be prepared to include content marketing in your online real estate strategy . This is the strategy that will facilitate the sale of properties from now on, both in Spain and in Latin American countries.
This is not a fad for countries, content marketing is the strategy used today to sell products and services in most countries. Whoever adapts it the most benefits will get. Let’s see why.
New Real Estate Strategies: More Information and Less Sale.
The real estate market has changed more in the way of buying, than in the way of selling. Today potential customers go to the Internet to find answers to their questions and are well informed before buying, renting or selling a property. Sadly enough real estate agents have not yet trained properly in online real estate marketing, believing that real estate portals are the best alternative.
It is certainly the most comfortable, but far from being the best . The best real estate acquisition strategy is content marketing where the focus is to sell credibility first, then your real estate service and then your real estate.
The process seems long, but in reality it is shorter and safer than trying to sell the property directly to the person who calls you by phone thanks to your ad on a portal.
What do some call and some of them end up buying? Of course; If that were not the case, real estate portals would cease to exist . However, here I do not mean to maintain a real estate business where you sell sporadically and where it costs you work to capture properties at market prices.
Real estate content marketing is here to create a continuous flow of information requests from potential clients who want to buy or sell a property in your area and come to you, because you have shown them that you are the right person.
A continuous flow of information requests means new requests every week , every week of the year, which guarantees you sales every month . This is how a profitable and profitable real estate business is created and maintained every year.
Agencies and promoters that do not use this strategy will cost them to sell nationally and especially abroad. If they do not catch up they will continue to survive with low sales and continuous staff turnover.
The New Real Estate Collection Strategy. Offer Content
For those who do not have it very clear, real estate content marketing is a strategy that consists in creating and distributing relevant, interesting, useful and valuable content to attract your target audience by creating credibility , trust, authority and finally sales.
The advantage of this strategy is that whoever contacts you through it usually ends up becoming your client.
To put it into practice you must prepare informative guides or ebooks with valuable content offering recommendations, tips and tricks on how to buy, how to sell, how to rent a property; how to apply for a mortgage loan, how to add value to your property, etc. for better understanding you can visit Sky Marketing website.
Not only can you publish valuable information that the potential client will download for free when viewing your advertising; but you can also offer informative videos through your YouTube channel and articles of interest through your blog and your social networks such as Facebook, Google Plus, Instagram, or Twitter.
Your objective with this approach is to educate, educate and educate the client so that he has a good experience when he buys or when he sells his property. And obviously, that experience will be found with you and your real estate agency.
This real estate strategy also includes integrating that valuable information into a real estate sales funnel using landing pages, a responding car and a sequence of emails.
The aim of this article is not to describe in detail this process ( I would take pages and pages do) , but to be aware that this real estate strategy exists, and l to are implementing many agencies and estate agents. You can be sure that it is the best strategy you can implement to get a highly profitable real estate business.
A Real Estate Strategies That Come With Work Uniform.
Keep in mind that this strategy takes time to prepare, but once you have it underway, it will produce the benefits you are looking for: sales every month.
Creating these contents also involves effort and professionalism, (and a little budget, by the way). Too much work for some real estate agents that inertia, comfort and / or ignorance pushes them to capture properties and clients always in the same way with unsatisfactory results.
The new real estate strategies focus on “helping the customer buy”; Not in selling. A concept difference that some real estate agents still do not understand. Neuro-sales, real estate email marketing or video marketing are some of these new real estate strategies that need content marketing to achieve their highest effectiveness.
Gentlemen, real estate sales have changed their strategy some time ago. Do you want to capture properties quickly? Do you want these owners to put a fair price on their properties, respect your work and pay as agreed? Use content marketing.
Do you want to attract better customers? Use content marketing. Do you want to increase the profitability of your online advertising budget by 200%? Use content marketing. Do you want to increase your sales commissions? Use content marketing.
The customer who wants to buy a home or property today, whether in Blue World City, Madrid or Guadalajara, is better informed than a few years ago, expects a better service than a few years ago and is more cautious than a few years ago. It doesn’t matter if you have university studies or have elementary studies. The customer today only buys a product of such high value as a property if trust is generated and he is helped to buy informing him of what he does not know.
Using obsolete real estate strategies will continue to sell, I have no doubt, but less will be sold each year or the same will continue to be sold. If you are accommodating and reaching the end of the month is what matters to you, it is clear that content marketing is not for you. However, if you want to develop your future in this profession and want to take advantage of the opportunities offered by this sector to achieve financial stability and increase your income annually, this new real estate strategy is what you need.
We would be grateful if you would leave us a comment on this article. How long do you think it would take you to prepare this new real estate strategy? Your opinion interests us. Thank you.